SaaS Hero Section Checklist (Free)

Run your homepage through this list. Every "no" is a likely leak.

Checklist

1. A visitor can say what you do and who it's for within 5 seconds.
2. The headline states an outcome, not a feature list.
3. The subhead explains how it works in one sentence.
4. There is one primary CTA, with a specific verb ("Start free trial", not "Submit").
5. Friction reducers sit next to the CTA: "No card required", "2-minute setup".
6. The visual shows the actual product or result, not abstract art.
7. Social proof is visible above the fold: logos, a short quote, a rating or a user count (only if real).
8. The nav has 5 or fewer links and doesn't compete with the CTA.
9. It works on mobile: the headline and CTA are visible without scrolling.
10. The page loads fast (check with PageSpeed Insights) and the hero isn't a heavy video.
11. The headline matches the message in your ads and posts that send traffic.
12. Pricing or "free" is easy to find for self-serve products.